Derbyshire CCC and 3aaa, Aspire Achieve Advance agreed a landmark partnership in 2014 which saw 3aaa, one of the UK’s leading national training providers for Apprenticeships, become the Club’s first ever stadium naming rights partner.
It saw the ground renamed as The 3aaa County Ground (pronounced verbally as The 3a County Ground) as well as 3aaa becoming Derbyshire’s NatWest T20 Blast shirt sponsor.
Also, as part of the ground-breaking partnership, 3aaa will provide four high quality, industry experienced apprentices to join Derbyshire’s off-field commercial and administration team.
The partnership was extended in 2015 to include the sponsorship of the newly redeveloped Pavilion, renamed as The 3aaa Pavilion. The extended deal also ensured that the ground will remain as The 3aaa County Ground until the end of 2020, while 3aaa will also remain as the Club’s NatWest T20 Blast shirt sponsors until the end of the 2018 season.
Aspire Achieve Advance
Aspire Achieve Advance (3aaa) is one of the leading national training providers in England for Apprenticeships, boasting a number of the country’s top further education colleges and employers as their partners.
Established in Derby in 2008, 3aaa has grown rapidly to become a renowned training provider nationwide in a number of business sectors. It now employs nearly 180 full-time staff members.
3aaa works in partnership with a number of leading further education colleges to become an integral part of local industry and to ensure that their reach covers the entire local community.
Many 3aaa training centres are situated within college partner locations, utilising the excellent infrastructure and support facilities to ensure optimum learning quality and experience.
Their emphasis on high-quality, industry-experienced staff ensures that 3aaa are able to deliver market leading apprenticeship programmes, developed with real application into industry at the focus.