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Off the Mark: Madsen, concerts and more...

Monday 10th February 2020
& News
Written by Stephen Martin
Photography by: David Griffin

Get off the mark this week with quick-fire stories to keep you up to date with the latest news from Derbyshire.

Wayne Madsen has been selected for the PSL, two outdoor concerts have been announced and Derbyshire won at the Business of Cricket Awards.

Madsen drafted in PSL 

Wayne Madsen has been selected by Multan Sultans in the HBL Pakistan Super League Player Replacement Draft.

Madsen, who has previously represented Peshawar Zalmi in the competition, will join up with his new side ahead of the PSL season, which starts on Thursday 20 February.

The final will take place on Sunday 22 March, with Derbyshire’s County Championship season beginning four weeks later against Leicestershire.

Outdoor concerts announced 

After successful sold out events in 2018 and 2019, London’s biggest stage show performers return to Derby for a duo of outdoor concert events this summer.

The star-studded cast will be back at The Pattonair County Ground on Saturday 6 June to wow crowds with An Evening of ABBA, a true celebration of one of the world’s best-loved pop acts.

Just 11 weeks later, on Saturday 22 August, more stellar vocalists from London’s West End will put on a sparkling show with a collection of Elton John’s greatest hits from an astonishing back catalogue.

Tickets for both events start from just £24 and are on sale now via reception at The Pattonair County Ground or by calling 01332 388 101.

You can also buy tickets online at derbyshireccc.com.

Only a limited number of tickets are available for these special events.

Derbyshire win at Business of Cricket Awards

Derbyshire claimed the Blast It Communication Award at this year’s annual ECB Business of Cricket Awards at The Ageas Bowl, Southampton.

The award, which came in the most-nominated category on Thursday night, was in recognition of the Local Rivals Collide campaign, the marketing concept behind the sold-out Vitality Blast clash versus Notts Outlaws at The Pattonair County Ground in July.

Working closely with data partners, Performalytics, the club set about making an efficient and targeted use of its data to maximise all marketing spend to achieve a first sell-out in the local derby since 2013.

Focusing on the rivalry which exists between the counties, Derbyshire also teamed up with their counterparts at Notts for a video series in which players went head-to-head in challenges away from cricket.

Media & Marketing Manager, Tom Skinner, said: “It’s brilliant for the club to be nominated for such an award and to win it over excellent competition across the counties is a great achievement.

“A lot of work went into our data strategy in 2019, working closely with our partners Performalytics to make the most of our resources to continue driving attendances.

“We all want to see as many people enjoying cricket in Derbyshire as possible, and to record a first sell-out crowd against Notts Outlaws at The Pattonair County Ground since 2013 was a real highlight of the summer.

“Increased ticket sales helps the club to continue investing in cricket, while I know the players thrive on the atmosphere and enjoy playing in front of the home support.”

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