Showcase Cinema de Lux, intu Derby has signed a major partnership agreement which will see the cinema brand become Derbyshire County Cricket Club’s Official Family Partner.
As part of the agreement,Showcase Cinema de Lux will sponsor the front of the Club’s Royal London One-Day Cup shirt until the end of the 2015 season and receive prominent branding at The 3aaa County Ground on matchday and on increasingly popular Conference & Events days.
Showcase Cinema de Lux will also sponsor the new designated Family Stand which will be located on the grandstand terrace in front of the new Cricket Derbyshire Elite Performance Centre.
Showcase Cinema de Lux is part of the US cinema operator National Amusements, which has 20 cinemas in the UK, including two in Derby, and their Head Office is also situated in the East Midlands.
Jon Dixon, Showcase Cinemas UK Sales and Marketing Director, said: “It’s an exciting move for us and reinforces our commitment to families in Derby and the surrounding area.
“We’ve been impressed with the way that the Cricket Club places the local community at the heart of their plans and the new Showcase Cinema de Lux Family Stand fits very well with our desire to offer families the best entertainment experience possible.”
Derbyshire Chief Executive, Simon Storey added: “We are delighted to have Showcase Cinema de Lux on board as our Official Family Partners and sponsor our one-day shirt.
“We are a family-orientated Club and pride ourselves on the matchday experience we provide to families attended games at The 3aaa County Ground.
“Our new Showcase Cinema de Lux Family Stand, which allows youngsters to get closer to the players will be a great place for families to watch cricket.
“Through the partnership with Showcase, and using our players and social media, we will be able to entertain and inspire the next generation of cricket fans.”
To find out more about Showcase Cinemas, please visit: www.showcasecinemas.co.uk.
