Derbyshire secure grant to drive digital growth

Wednesday 22nd August 2018
& News
Written by Danny Painter

Membership and ticket services is set to improve with the introduction of electronic terminals, hand-held ticket scanners and print at home technology for the 2019 season following the securing of an East Midlands Chamber of Commerce grant.

Derbyshire has successfully secured a Digital Growth Fund grant of £40,000 which will be used to improve the customer experience for all visitors to The 3aaa County Ground.

Tim Baker, Finance Manager, led the application process for the Club explained how the funds were successfully achieved and will help improve the matchday experience at Derby.

He said: “There is a very robust process in place to ensure that we could demonstrate as a Club the business case for the grant and to ensure that the grants will genuinely deliver the business benefits.

“We collated needs from across the business and put together a compelling business case. At the core was our intention to improve the customer experience which we know drives revenue and can help to reduce costs.

“The new Hospitality Management System will help make the purchase process simpler across the Club’s bars and shop, while also offering cashless payment terminals. All this will improve our accuracy and efficiency.

“The new system will also allow Members to use their Membership card to take advantage of special offers and discounts on food and drink in the Pattonair Lounge.

“Stewards on the gate will be provided with hand-held scanners which will enable us to have faster access, improve security and we can also track and reward our regular visitors.

“Spectators will also be able to buy and print tickets from home which will simplify the ticket buying process and save thousands of pounds of postage. It will mean that queuing to pick up tickets on a matchday will be eliminated, generating savings and speeding up access to the ground.

“The grant will help us improve the customer experience we offer which we know will help us grow revenues and at the same reduce our costs and improve efficiency. All this means we can provide further investment back into the Club.”

Scott Knowles, Chief Executive at East Midlands Chamber, said: “The Chamber has been a delivery partner for the Digital Growth Programme since it launched 18 months ago to help businesses across Derbyshire, Nottinghamshire and Leicestershire to grow through the introduction of digital technology or enhancement of existing systems.

“It has been a very popular programme, part-funded by the European Regional Development Fund, and we’re delighted that with our partners we’ve been able to help Derbyshire County Cricket Club to enhance its customer journey.”

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