Air IT, an award-winning IT and Communications specialist, has agreed a deal with Derbyshire County Cricket Club to rename the Club’s Elite Performance Centre.
The deal will see the centre be renamed as the Air IT Elite Performance Centre, while it also extends the Club’s partnership with the Derby and Nottingham based business into a fourth year.
Air IT is independently ranked as one of the world’s most progressive Managed Service Provider’s, whilst is also ranked as the number one Managed ICT Service Provider in the East Midlands’ and amongst the top 200 globally.
The company aims to align technology with business goals, as a trusted ICT partner to over 400 small to medium sized businesses and enterprise clients across a wide range of sectors.
Jimmy Drew, Business Development Manager at Derbyshire County Cricket Club, said: “We’re delighted that Air IT have expanded their association with the club, taking on full naming rights of the Air IT Elite Performance Centre, which includes branding on and throughout the Centre.
“Air IT have been a long-standing partner of the club, who have used the power of cricket to enhance brand awareness for their business both locally and regionally.
“We’re also looking forward to working with Air IT on exciting projects such as enhanced matchday activities at our Vitality Blast games, when supporters will have the opportunity to win some amazing prizes.”
Marketing Director at Air IT, Paul Judge, added: “After three successful seasons with the club, we’re delighted to take our partnership to the next level with the Air IT Elite Performance Centre.
“Over the last few years, we’ve seen our profile in Derbyshire grow thanks to the increased exposure our sponsorship has provided, and it’s fantastic to see the Air IT brand regularly featured on Sky Sports.
“We’re thrilled to take on building naming rights, and signage on the whole stand, it’s certainly going to make a big impression.”
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