LV= General Insurance returns to sponsor County Championship

The 2021 County Championship will be sponsored by LV= General Insurance, continuing their long-standing support of English cricket.

The multi-year deal sees LV= GI become Official Title Partner of Men’s and Women’s Test Cricket in England & Wales, and the Men’s County Championship, until the end of 2023.

The partnership also marks a return to professional cricket in England and Wales for LV= GI, which has a longstanding heritage and association with the sport. LV= GI’s involvement dates back almost 20 years to 2002 and includes three separate stints as title partner of the County Championship – most recently from 2007-15 as the LV= County Championship.

LV= were the sponsor when Derbyshire won the County Championship Division Two in 2012, and the new deal will invoke fond memories for Members and supporters alike.

Dave Houghton’s Derbyshire side are gearing up for a new-look four-day campaign at The Incora^TM County Ground and beyond, with standout fixtures against local rivals Nottinghamshire and defending champions Essex to look forward to this summer.

Heather Smith, Managing Director at LV= GI, said: “As a business we’ve got a strong heritage in cricket going back almost 20 years and this partnership with the ECB gives us a fantastic opportunity to build on what we’ve done already and deepen relationships across all forms of cricket.

“We understand the importance of supporting local communities and the launch of #Funds4Runs, to help grassroots cricket clubs to get back on their feet during this awful time, was a proud moment and this longer term partnership will give us the opportunity to support cricket at all levels. Domestic Test and County cricket has seen some truly historic moments in recent history, so to be a part of this over the next three years is very exciting. Away from the professional game, we also want to help strengthen cricket communities across the UK, and our values around supporting communities closely align with those of the ECB.”

ECB Chief Executive, Tom Harrison, said: “LV= has a long and proud history of supporting cricket and their return as a partner will benefit all levels of our game. The strength of our partnerships are vital and in LV= I know we have a partner that shares our ambition to support the growth of cricket from grassroots to our England teams.

“Today’s announcement is great news for domestic and international cricket and builds on the £1million #Funds4Fund community initiative that we have jointly made with LV= to support areas of the recreational game hardest hit by COVID-19.

“We are excited about the prospect of a summer of cricket that will feature the return of the LV= Insurance County Championship as well as a highly-anticipated LV= Insurance Test Series against India. We know how much our fans are looking forward to a summer of cricket and we continue to work closely with Government and plan for how we can safely welcome supporters back to our venues.”

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