Derbyshire launch enhanced Live Stream service

Wednesday 14th April 2021
& News
Written by Tom Skinner

Derbyshire is pleased to announce it will provide an enhanced Match Centre and Live Stream service in 2021, free for all supporters.

Following the club throughout the summer has never been easier, with a dedicated Match Centre per fixture, directly accessible from the home page on a Matchday, providing a live scorecard, stats widgets, video clips and a live stream (where applicable).

The upgraded service, which is delivered in partnership with the club’s Lead Digital Sponsor, Purpose Media, will be free to access for all supporters.

The Derbyshire-based full-service digital agency took on the club’s brief of creating a one-stop Match Centre focussed on each fixture and providing supporters with the information they need to follow Derbyshire during the summer.

Thinking creatively and providing innovative solutions, Purpose Media continue to support Derbyshire in its ambition to make cricket accessible to all.

The live streams, which will cover all Derbyshire home cricket in 2021, subject to broadcast restrictions, now feature;

  • Fixed cameras behind the bowler’s arm
  • Two additional side-on cameras
  • BBC Radio Derby audio commentary
  • Graphic overlays
  • Replays and highlights

The additional roving cameras, which will focus on ball tracking, as well as celebrations and the bowler’s run-up, are being operated by University of Derby Journalism students, furthering the club’s long-standing partnership with the University, which aims to offer opportunities for students to gain practical experience across all departments at The Incora County Ground.

Commenting, Purpose media Managing Director, Matt Wheatcroft, said: “When we created our specialist sports division Derbyshire were one of our first clients. Our partnership has met all objectives and everyone is delighted with the success the website has delivered in terms of revenue but also the increased engagement it has created between the club and its various stakeholders including fans, businesses and people wanting to book the very many events that take place at the ground.”

Marketing & Communications Manager, Tom Skinner, added: “The club’s website and Match Centres have become increasingly important resources and we’re constantly striving to find improvements and offer an informative and entertaining service for Members, supporters and sponsors.

“Working with Purpose Media has been crucial to these developments and their creative attitude has helped us to reach our wider supporter-base.

“Similarly, the positivity shown by the University of Derby students is really exciting and we’re looking forward to seeing the live stream grow this summer.”

With the season now underway and Derbyshire set to face Worcestershire in their first home game of the LV= County Championship this week, follow all of the action at

Together, We Are All Derbyshire. Club Membership for the 2021 season is on sale now, priced at just £199. Members to have priority entry and all Memberships backed by our new guarantees.

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