Derbyshire Partners with FanCraze to Launch Digital Collectibles

Thursday 9th February 2023
& News

Derbyshire County Cricket Club is delighted to announce a new multi-year partnership with FanCraze, the world’s largest cricket NFT platform.

This historic collaboration brings Derbyshire into the metaverse. For the first time ever, fans will be able collect moments and player cards of their favourite county cricketers, trade with fellow collectors, play cricket strategy games, and unlock unique real-world experiences.

Derbyshire joins 11 other English first-class counties as the latest additions to FanCraze’s high-profile portfolio of partners, which include the International Cricket Council (ICC), Asian Cricket Council (ACC), SA20, Cricket West Indies (CWI), Chennai Super Kings, Delhi Capitals, Lucknow Super Giants, Rajasthan Royals, and cricket stars including Virat Kohli, Rohit Sharma, and Mahendra Singh Dhoni, amongst others.

Derbyshire supporters who have been following the current SA20 season will be familiar with FanCraze through their logo appearing on the Joburg Super King’s shirts, worn by Derbyshire Club Captain, Leus du Plooy.

Jimmy Drew, Commercial Manager at Derbyshire County Cricket Club: “This is an incredibly exciting partnership and it’s great to be welcoming FanCraze into English cricket and the Derbyshire family.

“We’re always looking for new and innovative ways to bring our Members and supporters closer to the action, and as a brand with worldwide appeal, we’re really looking forward to exploring and developing what is possible with FanCraze.”

Anshum Bhambri, CEO of FanCraze remarked: “We are proud to partner with Derbyshire County Cricket Club along with other legendary clubs across the English County ecosystem. We are excited to build a new paradigm of engagement between these storied institutions and their fans by leveraging digital assets, gamification, and money-can’t-buy experiences.”

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